This artwork was created for a summer market campaign at TKO Spot, themed around the “Cheat Day” of dieting. The concept started with a playful, exaggerated approach: a joyful oversized character enjoying fast food while lounging and “working out.” It later evolved to show another side of Cheat Day—indulging in food and drinks in a fun, yet graceful way.

Although the opening sequence lasts only 15 seconds, it required integrating a large number of elements within a single continuous shot, along with a relatively fast-paced rhythm. To better communicate the timing and visual flow, I created an animatic during pre-production and reviewed it with the director. This helped us align early in the process and significantly reduced the need for revisions later on.